Case Studies
How practices become the ones patients find and choose on Google and ChatGPT – tracked with real data.
Case Study 1
Wall Street Dermatology had the reputation and the reviews, but appointment volume didn’t reflect it. Key procedures were buried on page 2 of Google, and AI assistants like ChatGPT had no structured data to reference when recommending dermatologists in New York.
Increase in appointments
Visits from Google
Higher in Google search rankings
Enhanced a first set of underperforming procedure pages with evidence-based content, medical FAQs, structured data, and rewritten meta descriptions – establishing credibility signals for both Google and AI assistants.
Expanded the site’s coverage so patients searching for specific dermatology conditions find Wall Street Dermatology, not a competitor.
Once the initial pages showed measurable gains – and we confirmed no drop in performance on existing pages – we rolled the same approach out to the rest of the site.
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
“My appointment volume has increased since working with Halcy. In one week, Nathan had my practice ranking for keywords that other agencies couldn’t move in months. The onboarding only took about an hour and Halcy handled everything else. I’ve never seen results this fast from any marketing service.”
Case Study 2
Flight of Healing had a website with nothing in place for SEO – no structured data, no optimized content, and only a handful of pages indexed by Google. The practice was invisible to both search engines and AI assistants.
Shown in Google
Visits from Google
ChatGPT recommendations
Medically accurate, optimized for Google and AI assistants like ChatGPT – no content meetings or revision cycles required.
Made every page readable by Google and ChatGPT so they can understand what the practice treats and actually recommend it.
Sub-second load times on every device, meeting every performance standard Google uses to rank.
Search behavior changes, competitors adjust, algorithms update. We keep optimizing so the practice stays ahead.
The Result
From invisible to pages 1–2 on Google and recommended by ChatGPT in 30 days.
An established practice that had never ranked on Google started generating organic patient inquiries for the first time.
How We Move This Fast
Traditional agencies write pages by hand and take 3–6 months to show results. Halcy generates medically accurate, search-optimized content from a medical knowledge base – not manual copywriting. One engineer activates an entire online presence in a day, not a quarter.
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Find out how patients are finding your competitors – and what it takes to be found and chosen.